A patisserie that opened in 1943, Vieira de Castro, turned into one of the most renowned names for candies and biscuits, and other sweet treats in Portugal. Iconic snacks, like the Water Cracker, the chocolate-covered almonds, and the unique “Flocos de Neve” candies, are all part of the collective imagination of the Portuguese people.
The design and development of the institutional website and store, in Shopify, reflect that element of history and tradition, but with the simplicity that a good ecommerce store needs to convert into more sales. This online store was a great move up for Vieira de Castro: for years they have built their credibility selling on supermarkets and other big infrastructures, so this ecommerce gave a new profitability boost and opened them new possibilities to interact with their customers.